Nike by Michelle Hsu

I’ve noticed that Nike ads have always contained exotic contents. I think part of the reason is that they’re saying just buy the shoes, don’t worry about anything, just buy them, or simply because they’re motto is “just do it”. I’ve never really gotten the true meaning to their ads but you can always have many hypothesis and different perspective about them. In this specific ad, the kid is peeing on a wall, which is defined to be uncivil in many ways in today’s society. They’re saying that they promote that kinds of actions where you will do something that you don’t do everyday. They can promote that kind of courage. Many ads by Nike had contained something that you won’t do everyday, some of them as normal and adventurous as bungee jumping, but then there are just the types like these that try to take the message into an extreme level. I think they also used an environment that is in the rural area of a third world country because it gives it more feeling to it as a big picture. I think they’re trying to tell the audience that with their shoes, you can pretty much have the courage to do anything. They’re trying to reach out to the audience that they’re exotic and they sell things that can make you feel the same way.