Who doesn't LOVE Apple!!!

Apple is a huge company that is pushing their product all over the world. They are using huge, brightly colored and interesting ads to get everyone's attention. You can't go anywhere with out seeing ads for Apple. Apple has done a  fantastic job advertising in creative places. Their advertisements range from normal magazine and paper ads to on the side of buses and subway trains, to huge billboards, to walls of buildings to even staircases. Apple’s signs and advertisements will get your attention. Apple is working with an amazing advertising company.

         College students and teens are whom Apple is targeting their product to. I think their signs/advertisements are very affective. When you walk through a college campus, I would say 8 out of 10 students have an i-pod, mac or apple product. The way Apple is targeting students is the use of fun, interesting, eye catching and unique signs. Also they are advertising many of their products with special deals or bonus buys. If you buy a mac book you get a free 8G video i-pod as well as a rebate for a free printer. What college student do you know who doesn’t need a lab top, or printer and wouldn’t love a new video i-pod!

         The text that is used in these advertisements is very simple and to the point. Usually the words in the ads are either the brand or the product name. Apple keeps the wording simple to make sure the view doesn’t forget the brand or the product name. With the simple and to the point text Apple uses brightly colored pictures that are usually of people enjoying their apple product, and their ads usually leave you wanting to be as cool as the people in the ads or wanting to have as much fun as the people in the ad.

         Apples advertising defiantly had an effect on why I bought my i-pod and mac!!! Best decisions I have made! Creative and fun advertising really does a great deal for companies and the amount of product they sell.

Ashley Hummel